Press August 02, 2012
Brand Matter Announces Four New Licensees and the Extension and Expansion of Agreements with Four Current Ellen Tracy Licensees
Towels, slippers, slipcovers, bedding, cosmetic bags among new offerings<
NEW YORK - AUGUST 2, 2012 - Brand Matter has signed four new licensees and extended and expanded licensing agreements with four current partners for its Ellen Tracy brand. The announcement of the new deals, which brings the total Ellen Tracy licensees to 22, was made by Rick Platt, President of Brand Matter, owners of Ellen Tracy.
The four new Ellen Tracy licensees include: Sole Creations for slippers; Bolan Trading for towels and bath; Classic Slipcovers for sofa slipcovers; and Alok Industries for bedding. Aimee Lynn Accessories/Legg Apparel, currently licensed for belts, hosiery and cold weather has extended their current agreement as well as added umbrellas and cosmetic bags to its offerings.
The three other current licensees who extended their licensing agreements include: Clearvision Optical for optical and sunglasses; C&O Apparel for activewear in Canada, Mexico, Taiwan and Japan; and Olivet International for luggage.
"We are thrilled to expand the Ellen Tracy product line into six new categories with this blue-chip line-up of innovative companies," said Mr. Platt. "The fact that new companies are eager to join the Ellen Tracy family and current licensees are looking to expand their involvement speaks volumes to the momentum of the Ellen Tracy brand."
"The success of our partnership with Ellen Tracy encouraged us to extend our existing agreement and add new categories including umbrellas and cosmetic bags," said Michael Spolansky, CEO of Aimee Lynn Accessories/Legg Apparel. "Brand Matter's support of the brand, plus the growing group of reputable licenses indicates tremendous momentum and continued growth."
Ellen Tracy, established in 1949, is positioned as a women's better fashion brand. It's Ellen Tracy Bronze Label Better Sportswear is sold exclusively at Macy's and all other product categories continue to be sold at better department stores as well as Macy's. Ellen Tracy has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women's fragrances, watches, women's swimwear, women's activewear, sleepwear, intimate apparel, luggage, slippers, towels, bath, cosmetic bags, umbrellas and home. For additional information, visit www.ellentracy.com.
ABOUT BRAND MATTER
Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy Bronze & Black Label, and Caribbean Joe. We invest in Brands that maintain a positive emotional connection with consumers. Additionally, we offer strategic guidance in the full spectrum of brand building, marketing and licensing to such world class brands as Carlos Falchi, Field and Stream, Cloudveil and Linens N Things. Guided by expert teams, Brand Matter serves as the catalyst to increase brand value through innovation, marketing, product extensions and licensing partnerships. We manage and market the licensing of our owned and affiliated brands with best-in-class manufacturers, wholesalers and retailers.